STEP 1: FIND AN INFOGRAPHIC
STEP 2: USE THE INFOGRAPHIC TO GET FACTS
40% OF FOOD IS WASTED 1 IN 6 AMERICANS GO HUNGRY A DAY
STEP 3: SUPERCHARGE THE FACTS BY ADDING SOME POWER WORDS:
40% OF FOOD IS WASTED --> STOP WASTING FOOD 1 IN 6 AMERICANS GO HUNGRY --> EVERYONE DESERVES 3 MEALS A DAY
STEP 4: SEARCH FOR INSPIRATIONAL ICONS:
Adding a picture to your embroidery, sign, T-shirt, etc. is likely to make it more eye-catching.
Try to think up an image that captures the words you are using. For example, if you are talking about hunger, maybe draw a stomach with the word “food” inside crossed out.
Can’t think of an image? Go onto Google, type in the social issue you have picked, PLUS add the word “icon“.
STEP 5 (OPTIONAL): WORDPLAY!
Spice up your slogan by playing with words.
We Waste Food, While Others Waste Away Hunger for change: Stop wasting food while others go hungry.
Here’s another example using E-Cigarettes:
STEP 2: USE THE INFOGRAPHIC TO GET FACTS
E-cigarettes release metals into your lungs that cause cancer. Nicotine Harms Teen Brain Development
STEP 3: SUPERCHARGE THE FACTS BY ADDING SOME POWER WORDS:
E-cigarettes release metals into your lungs that cause cancer --> E-Cigarettes = Cancer's new BFF Nicotine Harms Teen Brain Development--> #Nicotine #FastestWayToStupid
STEP 4: SEARCH FOR INSPIRATIONAL ICONS:
STEP 5 (OPTIONAL): WORDPLAY!
win medals, don't smoke them Nicotine’s bad for teens
